The Challenge
Keba faced delays, limited marketplace visibility, and trade show logistics challenges impacting sales and marketing.
Logistical Delays
Long shipping times from Turkey to U.S. customers and distributors due to international shipping constraints.
Marketplace Visibility
Limited presence and optimization on major online marketplaces, affecting their sales potential.
Trade Show Logistics
Difficulty in ensuring timely and efficient delivery of products and displays at various U.S. trade shows, which are crucial for marketing and customer engagement.
The Solution
Dropright Fulfillment addressed these challenges through several strategic initiatives.
Local Inventory Management
Dropright facilitated the storage of Keba's inventory within their East Coast and West Coast fulfillment centers in the U.S. This localization significantly reduced delivery times and improved supply chain efficiency.
Omnichannel Distribution Setup
Dropright managed Keba’s product listings across major online marketplaces, including Amazon, eBay, and Walmart, as well as Keba’s own website. This omnichannel approach ensured a cohesive brand presence and streamlined customer purchase experiences across platforms.
Trade Show Support
Dropright ensured that Keba’s products and promotional displays were delivered efficiently and on time for major trade shows, enhancing Keba's ability to engage effectively with trade professionals and customers.
Same Day Shipping
Implementing same-day shipping from both coasts dramatically improved delivery times for distributors and online customers, enhancing customer satisfaction and loyalty.
The Result
The collaboration between Keba and Dropright Fulfillment yielded significant improvements in efficiency, customer service, and market presence.
Reduced Delivery Times
The average delivery time was significantly shortened, meeting the immediate needs of distributors and end-users, crucial for maintaining competitive advantage in the tractor parts industry.
Increased Sales
Enhanced marketplace visibility and streamlined omnichannel sales approaches led to an increase in sales volume across all platforms.
Enhanced Brand Presence at Trade Shows
Efficient logistics for trade shows bolstered Keba’s marketing efforts, improving brand recognition and engagement with industry professionals.
Customer Satisfaction
Faster shipping and reliable order fulfillment contributed to higher customer satisfaction and repeat business rates.
Dropright Fulfillment’s comprehensive logistical solutions transformed Keba's U.S. operations by enhancing their distribution efficiency, marketplace presence, and customer engagement strategies. This partnership not only streamlined Keba’s operational processes but also positioned them as a more responsive and competitive player in the U.S. tractor parts market.
